By cookie H.

By Cookie H. is a fashion label shaped by handcrafted design, irregular cuts and a deliberate sense of imperfection. Founded by Cookie H. in New Zealand in 2008, the brand began with a restrained palette of black, white and grey before evolving into a more expressive world of deconstructed tailoring, corsetry, tulle, ombré finishes and floral statement pieces. With an atelier-driven spirit, collections such as ClownPlay, Anonymous Lab, Living Dolls and Essentialsi reflect a vision that feels both romantic and unconventional, balancing individuality, artistry and wearability. Today, the brand’s universe extends internationally, with milestones including its Guangzhou store, UK online expansion and a 2025 Autumn/Winter debut at Paris Fashion Week.